JING DE CRAFT BEER

JING DE CRAFT BEER

China craft beer group standard setter

Enterprise Introduction

Jingde Culture

Company Honor

Jingde Culture

Core Values

Zhengde, Rende, Zhide, Yongde

Integrity, Utilization, Benevolence, and Harmony

Benevolent, pragmatic, honest, and virtuous

Zhide, Ruimin, Innovation, Development

Courage, strength, perseverance, and integrity

Zhengde

From the "Book of Shangshu - Da Yumo", it is said that "virtue is only about good governance, and governance is about nurturing the people. Water, fire, gold, wood, soil, grain, and cultivation are all about cultivation; virtue, utilization, and harmony are all about righteousness. Virtue: the virtue of righteousness in people, the virtue of righteousness in things. Utilization: the use of all things. Abundance: prosperity; life: the people. Abundance, and harmony are all about harmony.

 

 

Translate: With the heart of righteousness and respect for things. Utilize the maximum capabilities of the enterprise, lead employees to develop together, bring benefits to customers and partners, and achieve the goal of industry prosperity and development.

Rende, Zhide, Yongde

Derived from Confucianism. Benevolence is concern, kindness, a person's quality and character, representing the team's values, and being a proactive person. Intelligence is innovation, integration, and ability, which is the core competitiveness of a team's continuous upward development. Courage represents perseverance, indomitable team spirit, and perseverance in constantly expanding the market.

Brand Concept

Be pragmatic, never forget your original intention, forge ahead, and take responsibility

Strive for progress, innovate boldly, explore bravely, and create value

Mellow taste buds experience-brew your favorite craft beer

Focus on us

WeChat

WeChat applet

Jingdong Store