JING DE CRAFT BEER

China craft beer group standard setter

Enterprise Introduction

Jingde Culture

Company Honor

About Jingde

Company Profile

Henan Jingde Wine Industry Co., Ltd focuses on the production of craft beer and whisky and other wines. It is located in Nanyang, Henan Province, the ancient capital. It is a subsidiary of Nanyang Jingde Beer Equipment Co., Ltd. Jingde was founded in 1997, focusing on the research and development and production of craft brewing equipment, the supply of craft brewing raw materials, and the production of craft beer. At present, beer equipment has covered more than 30 provinces and cities across the country, and provides equipment for beer companies in more than 30 countries, and has an independent R&D team, chemical laboratory, and more than 20 patented technologies. In 2017, it was an enterprise that participated in the drafting of the "Craft Beer" group standard. In 2018, it participated in the formulation of the national "Craft Beer Equipment Industry Standard" of the China Light Industry Machinery Association.

1997 Year

Jingde was founded in

30 species

Beer Variety

20 Item

have patented technology

30 countries and regions

Beer equipment sold

Production Capacity

Jingde's strong production capacity of fine brewing equipment enables Jingde Wine Industry to have perfect product production and research and development capabilities, and has developed more than 30 beer varieties such as yellow beer, black beer, red beer, wheat beer, IPA, milk shitao, and whisky series. The main products are pale ale, weissebier, and milk stout. Nanyang is the water source of the South-to-North Water Diversion Project. The excellent water quality is brewed with all imported malt, hops, yeast, and water, and no other chemical additives are added to ensure the pure taste of the product. And has a number of core preservation patent technology, in the brewing process of low-temperature fermentation, the use of aseptic canning technology, retain the beer strong malt aroma and taste of fresh.

Omni-channel layout

Relying on the rapid development of the brand, Jingde continues to focus on new retail, conducts omni-channel layout, and creates franchised master stores, flash delivery stores, and agents of pre-packaged products. Diversified operations, self-contained traffic, improve customer experience and repurchase rate. Through brand blessing and empowerment, a "1+1>2" superimposed effect is presented to achieve a win-win situation. Jingde's product development continues to be stable, not only satisfying people who like traditional beer, but also satisfying young people who like novelty, creating a cheerful and free consumption scene. One-hour refrigerated express delivery is realized in product distribution to ensure the freshness of products. In the next 3-5 years, Jingde will develop into a store model with thousands of stores in thousands of cities, and even become a benchmark for chain craft breweries.

The culture of “morality”

Jingde has not forgotten to build the company's own moral culture concept while developing the company. Actively participate in student aid and poverty alleviation, send warmth to poor families and left-behind children, continue to participate in public welfare undertakings, and care about giving back to the society. And drive the employment problem of the surrounding people, and respond to the call to carry forward the entrepreneurial spirit.

innovation and development

Let every consumer can drink pure craft. Jingde does not forget its mission, seeks truth and is determined to forge ahead. Customer demand-oriented, pioneering and innovative, with high-quality products and services for the public to bring delicious craft beer. In response to the policy, the future will be aimed at the layout of "One industry, Two industry, Three industry" to build a fine brewing ecological science and technology park with the whole industrial chain, and continue to promote the innovation and development of China's fine brewing industry.