Wine companies cross-border entry whisky into the new favorite?

Time：2023-07-07

Source: Inside the Company

With the development of alcohol consumption towards market segments, domestic liquor enterprises cross-border into the whiskey track more and more action. On July 5, Shanghai Bairun Investment Holding Group Co., Ltd. (hereinafter referred to as "Bairun shares") issued an announcement stating that the company expects its net profit in the first half of the year to increase by 90%-105 year-on-year. Bairun shares had previously incorporated whisky into its business segment in order to break revenue bottlenecks. It is understood that Bairun's whisky-based "other business" revenue will increase by 58.84 in 2022. Gujing Gong wine, Yanjing beer, Lang wine and other wine companies in this year are involved in the whiskey track. Behind the cross-border entry of enterprises is the continuous expansion of the whisky market in recent years. According to public data, the size of China's whisky market is expected to exceed US $2.25 billion in 2025.

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